In the last few years, technology has brought about a major revolution in the world of business. Technology and more specifically the web has opened up a new way for businesses to execute their marketing strategies resulting to what has been referred to as digital marketing. Digital marketing basically entails a way for a business to identify customer needs, keep customers informed and deliver quality services.
Many businesses have gravitated toward digital marketing in Australia as it has proven to be an effective and cheaper alternative form of marketing compared to the traditional marketing strategies. Before the web revolution business used to market their products in local markets and the reach was limited and slow, today business can serve their customers in real time regardless of where they are. Online marketing takes leverage of “promotion” which is one of the four major P’s of marketing, and with this capability, the businesses can now identify customer needs through keyword research.
Digital marketing trends in Australia that continue to be embraced in 2016 include
Social media marketing
The use of social media tools like facebook, Twitter, LinkedIn and Pinterest has gained popularity due to their impact on reach. Today, a social media user can share content with thousands of their followers creating awareness about brands and this helps in brand building. Other advantages of social media include referral links and real-time customer service.
Search engine optimization and content marketing
Web development has come with numerous dynamic changes to marketing. Today having a website is not good enough, the website has found, it has to rank better than competitors so as to draw more traffic and customers and this is the point where search engine optimization significance is seen by helping build traffic and authority in the web.
Unlike before having keywords in a business website may not draw enough traffic, the way search engines used to work have changed. The content in the website has to be relevant for the web page to rank.
The use of visual content to market products and services has significantly raised in the recent years. Animations and video content appealing to web users have proven to be an effective way for businesses to market their brands.
A business website is the starting point for the businesses that want to dive into the online marketing. As a result of many skilled web developers in Australia ‘ much more easy to get a business website. Although getting a website is easy, getting an appealing, feature rich and secure website is imperative. Web development in Australia have come a long way and today business website can be designed and deployed to the cloud within a period less than one month this has been made possible by content management systems (CMS) like WordPress and Joomla.
WordPress developers tend to deliver a modern website within the shortest period possible due to the usage of prebuilt components. Where an urgent business website is required the best option narrows down to WordPress developers as they tend to be effective with exceptional results this is because WordPress comes with plugins that will enhance SEO.
The future of online marketing seems to get bright with each and every passing day due to new web inventions happening daily giving businesses a competing edge.