Some people make it seem like building a website is a very easy task. For simple blogs maybe, but not when you are planning to use it for business. While it may sound like it’s expensive to hire a digital marketing agency for job, this could be the best investment you will ever have to make especially if you will be mostly offering your products or services online. Why should you never attempt to build one on your own?
Building your own website vs. hiring a professional.
It is true that there are so many resources that are available online nowadays, which teaches you how to build your own website. WordPress for example is a platform that promises users the ability to build their own websites or blogs without the need for coding. For personal use, this may sound okay, but if you have a business, branding will need you to implement some changes to the website, which you may fail to do if you do not have extensive knowledge about building one.
In comparison, a digital marketing agency often has experienced website developers and designers on board. Instead of just using some ready-made website theme, they can make a personalized one for you. They also have a proper understanding of branding, which makes the qualified to create a website that speaks of your brand.
Furthermore, there is also the matter of website security to think of. If you are for example offering products online and will be using a payment gateway, you can easily become a target for the hackers because of the money involved. When you let a digital marketing agency in Sydney create your website for you, they have your website security already covered. Now let’s be honest here – how much knowledge do you have when it comes to securing a website?
Then there are also the upgrades that needed to be taken care of. Let’s go back to the example above, which is WordPress. From time to time, this company issues some upgrades to fix the ‘bugs’. They also make use of so-called plug-ins that also issue upgrades on their own. While you can just click the upgrade button without caring so much about what happens next, this is not recommended. You will need to create a backup file in case something goes wrong. Not people know how to do this. If you are one of them, then work instead with a digital marketing business that provides website services.
Why choose a digital marketing business over a website development company?
Well, you will be using the website for business. While a website development company only offers, well, website development as their only service, a digital marketing agency offers more. You may be able to find help in online marketing too.