Digital Marketing 101: How it Helps and Where to Get Help

Digital times call for digital measures and CEOs should take this mantra to heart as it would mean a lot for the future of their business. A digital agency is more than crucial for the growth of a small business as it will allow the owner to gain access to a larger audience pool. Without this new form of marketing at bay, small businesses are going to be stuck in limbo for a long time.

There are lots of things that you’ll need to know if you want to learn more about digital marketing. Without prior knowledge on it, it can be quite confusing, especially if you plan to incorporate it on your business. In spite of that, a digital marketing agency can help. They aren’t going to teach you, though, but they have lots of digital marketing solutions up their sleeves that would be beneficial for your business and here are some of the things that they could do for you.

  1. Help you save more – Creating ad campaigns using traditional media is quite expensive. You’d have to pay thousands of dollars for a short ad that won’t give you concrete results. But a digital agency can make use of modern techniques that won’t require you to break the bank.
  2. Make you more visible – Being visible online really helps in making a business grow. This allows your target consumers to get to know you more and eventually trust you. Digital agencies can make use of various techniques like SEO, web design, etc. to make you appear more often in search results. In this way, your target market will have more chance to be familiar with your brand all the more.
  3. Give you more measurable results – Technology gets more and more advanced over time. These days, it has become so advanced that you can even measure your marketing campaign’s results with the help of a digital agency unlike when you advertise using conventional media.

So how can you find one?

If you are one who is looking for a reliable digital marketing expert, Sydney’s digital agencies can help you. Yes, US, India, and UK aren’t the only countries that have great digital agencies. The land down under, particularly its region, Sydney, is also filled with experts in the field and could even compete worldwide. In fact, most people see Sydney as their go-to place as well when they look for digital marketing experts as the digital marketing there has a larger scope compared to others.

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Here Are Some of the Reasons Why Image Optimization Is Important

Junior Programmers should take image optimization seriously. It is a skill that could help them in the long run. Normally, junior programmers leave this by the curbside thinking it is not important in web design. Here are some principles they need to learn.

Compressing of images. There are two ways of doing this. The first is by Lossy. Lossy includes the decrease in quality of a file. It loses some of the data. The second type is called lossless. It is the exact opposite of Lossy. Here, the quality will not change. Compression of file will not lose any data.

Formatting. There are 3 different formats used in storing images in Image Optimization. The first is PNG 24/32. This is good for files that are large. Images with so many colors become clearer when these are enlarged by hundreds of pixels.

The second type of format is GIF. It is also called 8-bit PNG. The format uses a maximum of 256 hues. Compressing is applicable but is limited to having pixels of the same colors beside each other. GIF is also limited by the quality of image files because photos often have more than 256 pixels. GIF performs well if the image is a logo or insignia.

JPG is the third format used in image optimization. JPG unfortunately is a format that falls under Lossy.  Millions of colors are used in this format. The compression ratio depends on the one picking it. It is not advisable that a junior programmer uses this format while working on the file. But, this works well as the format for a final file.  If you use this while working on it, you will have a gradual loss of every detail in it.  Images in this format should be stored in the file for image editing software.

Transparency.  This is another principle junior programmers should learn. It includes two choices. The transparency applied is defined by the important pixels in the image.

The first type of transparency is called Index. The pixels can be totally clear. In other words, it becomes transparent for everyone. With this option, the pixel now appears to be either clear or colored. To use this option, the image must have a blocked boundary and the colored and clear pixels are surrounded by smooth lines. If a programmer or developer uses Index transparency to export, he needs to apply a 1+color for the image to become clear. Here, white can always become transparent. But, the other colors will not become transparent. By adding the color and other shades of it, the programmer can make it transparent.

The second transparency is Alpha. Pixels are given a value for their transparency. The pixel can be red in color and only about 40% transparent. An anti-aliased image can look smooth and beautiful. It would be best if the gradients come from its top.

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How SEO and Digital Marketing Agencies in Australia are Helping a Small Business and Corporate Companies

Businesses in Australia are engaging digital marketing and search engine optimization services for main reasons of achieving ROI and business goals. Online marketing is an integral part of website development, which is creating websites that are functional and fully responsive. Here’s how a website development and digital marketing agencies are helping Australia’s small businesses and corporate companies.

Creating attention-grabbing websites

Internet users have short attention span besides being choosy in their choices. Search engines optimization and digital marketing services in Australia create websites that aren’t focused alone in creating online presence but websites that grab and hold visitors’ attention. Online marketing experts see that novelty in websites keeps visitor’s attention sustained.  Novelty trend in websites is now an on-going trend in websites development. Introduction of novelty may include thoughts provoking contents or emotion-filled videos. Home page is ruling the grab and hold attention and creating concise or short and direct text wins over the auspicious back button. Online marketing becomes effective when websites have home page that are placed prominently and definitely clean, nothing of flashy stuff and with call to action within the page. Clean and fully responsive website also never fails to grab and hold visitor’s attentions and these kinds of websites are created by your trusted SEO and digital agencies in Australia. Small ad corporate companies are deemed to achieve high ROI and business goals with attention-grabbing websites.

Marketing websites for greater visibility and more traffic

Search engine optimization works hand-in-hand with digital marketing. Search engine optimization is using tools increasing websites traffic and online visibility. While it works separately, it works cooperatively with the website’s marketing, optimization tools and practices embedded in websites makes application of marketing strategies and campaigns a lot easier. It works to make marketing tools like email marketing works effectively and allows the use of the social media in social media marketing and the ever reliable content promotion either through text or videos. Some SEO marketing in Australia work as both marketing and SEO experts who are integrating search engine optimization practices and marketing strategies in delivering greater visibility and more traffic to business websites.

Allowing businesses manage their websites

Business like start ups and with small budget has the option to manage their website. This is through the CMS services or Content Management System that helps website owners minimized costly operation. Such service allows owners to upload photos and videos and create their own pages. The idea is to help such business to have professional-looking website without paying costly web designers.

If you’ve realized your websites are going nowhere in terms of ROI and visibility, it’s time to consult SEO and digital marketing in Australia and be among the successful websites.

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New Trends in Web Design

imagesWeb designing is one of the industries that have blossomed as it has grown rapidly over the past decade. This is primarily because of the fact that many people want to carve their space in the online world. Thus, a lot of individuals want to create websites for their businesses. The growing number of businessmen, entrepreneurs and business starters who are seeking the services of web designers serves as proof to this ongoing trend. There are many developments in this field that can work wonders for people looking forward to opportunities that will make their business productive and personal life prosperous as well.

In Australia, one of the latest trends introduced in web designing is the use of single paged websites. If you are planning to have a web designer create your own website, consider this idea and give it a try. This interface will help potential visitors of your site not to be bothered by a lot of windows being opened over their browser. They will have an easier time accessing your website, which is a great advantage on your part as business site owner.

Another trend in web design that is slowly becoming popular in Australia is the use of large photo backgrounds. This platform helps grab the attention of potential visitors towards your website. No matter how great your website is, if it is not able to get the attention of internet users when the time comes that it pops out in their searches, it will all be useless.

If you will seek the help of web designers, you should also see to it that you follow the lead of Australia in having websites that have minimal landing pages. You would not want people to be irritated because of too many landing pages before finally showing what they want.

Web designers in Australia have also taken the initiative to incorporate actions to fix the navigation bars of the websites they are creating. Again, this is done for the sake of giving comfortable browsing experience to your potential website visitors.

New web design modules also requires websites to be responsive to any mobile device as these things are now being used by people to browse the web every now and then. Therefore, if you are planning to have your website designed, you need to make sure that it is compatible with most, if not all mobile devices such as smart phones, tablets and many more.

These are just some of the current web design trends in Australia that one can follow in order to have a website that is capable of reaching out to the public and prove its worthiness as an advertising tool or for personal needs.

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