How to have a Great Website

For many businesses in Australia, a website is a must- have. One can only guess how many Australian websites there are given just how many businesses are in existence in the country. If your website is to stand out from these countless others, it must be unique and well- designed. Granted, web development is no easy task. Luckily, there are a few guidelines that could help you in your quest to create a great website. these include:

Tips for Creating a Great Website

1. Have a Simple Site
Simple sites are beautiful. They are appealing to the eye yet informative. As you design your site, you must battle the temptation to fill every available space on your site with images, videos, and ads. These not only give it a cluttered appearance, but they also make it hard for people to get any meaningful information from your website. In short, they put visitors off. If you must include some form of media in your website, then do so sparingly.

2. Learn About SEO
You must drive traffic to your website if it is to be of any use to your business. The easiest way to do so is to optimize your site. When your website is ranked highly by search engines, it will get a lot of exposure, which is great for business. Optimizing your site can be a lot of hard work, but it is well worth the effort. Familiarize yourself with such things as keyword analysis, meta description tags and content optimization. Creating SEO friendly websites can prove to be immensely beneficial to your business.

3. Choose Colors Well
A part of web design that is often overlooked is the kind of colors used on a site. White is the best color for your background as it is easy on the eye. Let your text be in a neutral color that is not too dark to ease the strain on your readers’ eyes. You should use vividly bright colors only where you need to draw the readers’ attention to a given aspect of your site. The colors on your website play a major part in the appearance of the site, so you might as well pay attention to the colors you use.

4. Make your Site Easy to Navigate
Everyone wants a site that they can navigate easily. If your site is difficult to navigate, visitors will simply leave it and move on to another site. This can cost you a lot of traffic. Make sure that people can access your content with ease and you will not lose visitors to your competition.

Conclusion
In this era of e-commerce, one cannot overemphasize just how important for businesses to own and run great websites. The tips discussed above can help you create a beautiful site that will keep visitors flowing in. Be sure to follow them and watch your site grow.

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Why Digital Marketing? We’ll Tell You

In the last few years, technology has brought about a major revolution in the world of business. Technology and more specifically the web has opened up a new way for businesses to execute their marketing strategies resulting to what has been referred to as digital marketing. Digital marketing basically entails a way for a business to identify customer needs, keep customers informed and deliver quality services.

digitalmarketingMany businesses have gravitated toward digital marketing in Australia as it has proven to be an effective and cheaper alternative form of marketing compared to the traditional marketing strategies. Before the web revolution business used to market their products in local markets and the reach was limited and slow, today business can serve their customers in real time regardless of where they are. Online marketing takes leverage of “promotion” which is one of the four major P’s of marketing, and with this capability, the businesses can now identify customer needs through keyword research.

Digital marketing trends in Australia that continue to be embraced in 2016 include

Social media marketing

The use of social media tools like facebook, Twitter, LinkedIn and Pinterest has gained popularity due to their impact on reach. Today, a social media user can share content with thousands of their followers creating awareness about brands and this helps in brand building. Other advantages of social media include referral links and real-time customer service.

Search engine optimization and content marketing

Web development has come with numerous dynamic changes to marketing. Today having a website is not good enough, the website has found, it has to rank better than competitors so as to draw more traffic and customers and this is the point where search engine optimization significance is seen by helping build traffic and authority in the web.

Unlike before having keywords in a business website may not draw enough traffic, the way search engines used to work have changed. The content in the website has to be relevant for the web page to rank.

Video marketing

The use of visual content to market products and services has significantly raised in the recent years. Animations and video content appealing to web users have proven to be an effective way for businesses to market their brands.

A business website is the starting point for the businesses that want to dive into the online marketing. As a result of many skilled web developers in Australia ‘ much more easy to get a business website. Although getting a website is easy, getting an appealing, feature rich and secure website is imperative. Web development in Australia have come a long way and today business website can be designed and deployed to the cloud within a period less than one month this has been made possible by content management systems (CMS) like WordPress and Joomla.

WordPress developers tend to deliver a modern website within the shortest period possible due to the usage of prebuilt components. Where an urgent business website is required the best option narrows down to WordPress developers as they tend to be effective with exceptional results this is because WordPress comes with plugins that will enhance SEO.

The future of online marketing seems to get bright with each and every passing day due to new web inventions happening daily giving businesses a competing edge.

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Tip To Power Your Digital Marketing in 2016

digitalmarketingseoInternet usage has reached the fever pitch with an estimated 12.8 million internet users as of June 2015, 99% of whom able to access broadband connections. It has created tremendous opportunities for marketers, and digital marketing is now the name of the game. User driven content characterized by web 2.0, SEO and digital marketing has revolutionized the way business is done.

There is a departure from traditional marketing media, i.e., print and TV to versatile social and digital media. Consumers, Marketers are favoring the new media, and the entire marketing landscape has transitioned to the web. It’s, therefore, important to have a web design that takes care of the emerging trends to stay ahead of the competition. Here are some tips to remain relevant is the changing marketing ecosystem.

1. Create a mobile site
The mobile devices are the fastest growing channel, owing to the uptake of smart devices that gives the ultimate convenience and flexibility. Nowadays people spend more time on mobile devices. Experts estimate that the use of smartphones will outpace desktop by 2018. Mobile based sites have ushered in a new era of ads and platforms for advertising. Marketers have to change tact and strategies to tap into the new relationship between brands and end users. Time is ripe to have the effective web design that is mobile friendly.

2. Use Online Video is taking shape, look out
To succeed, look for video channels in 2016. It is estimated that consumer video streaming will be 80% by 2019. TV ad spending is dwindling while, streaming and video advertising is rising. The video is becoming an important medium for communicating products perceptions. Innovations in social applications like, Youtube Facebook, Twitter, Snapchat, and WhatsApp, revolves around finding solutions for video content in marketing. Live video or streaming has become a centerpiece for digital marketers engaging in video ad strategies and video SEO.

3. Re-align social media strategies
Digital marketers spend more of their budget on social media according to a recent survey.in the same vein 66% of entrepreneurs believe that social media has the significant effect on their return on investment and is therefore considered fundamental marketing tool. Apart from reputation management, social media ads can help nullify competitors actions and power your marketing goals.

4. Focus on content marketing
Content is critical, when it comes to digital marketing. Is your content offering the readership a reason to keep brand loyalty? The use of fascinating articles, videos and graphical media that is responsive to the needs of the consumers remain the key to success in digital marketing. Web marketing, SEO, and paid search marketing, as well as PPC, are some of the strategies that go hand in hand. You need to take advantage of the existing platform and create content that is organic and friendly to search engines. An SEO agency can assist a great deal, and help you deliver on your content marketing efforts.

All the digital marketing efforts are geared towards creating a customer experience that is personalized and recent. Marketing campaigns can be targeted to resonate well with the customer lifestyle. Marketers need to focus on consumers and position their brands to achieve a return on investment.

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The Dynamics Of Mobile Friendly Web Design And Ecommerce

mobilefriendlyEvolution of the mobile-friendly web design is one of the impressive developments in the web development industry in Australia. The responsive design must automatically and dynamically adjust to whichever device is being used to view the website. As more and more people in Australia are searching for information from their mobile phones and tablets, responsive website design has a great impact on SEO and eCommerce. In order for a website to positively affect SEO, it should be versatile.

Web design and eCommerce are not “do it once and wait for money to flow in” kind of a thing. Both are dynamic and require continuous commitment for better outcome. If your customers use the internet to research and buy the goods or services you sell, then it’s your responsibility to embrace the technology to reach as many of them as possible. If you don’t, they’ll have no trouble spending their money elsewhere. In almost all cases, your goods and services are appropriate for digital marketing.

Dynamically adjusting website implies that the reader doesn’t have to make adjustments on their screens manually; it’s done automatically. A factor which is facilitating this evolution is Google’s upcoming change to award higher rankings to websites which are friendly to mobile phone users, while giving lower rankings to those that don’t meet the basic standards.

Benefits of Mobile-Friendly Web Design

Enhances Local SEO Ranking

If local keywords are your target, an adjusting web design will greatly improve local search visibility for your website. With an increased number of mobile phone users in Australia searching for local business directions, a responsive design enables Google to identify that the website deserves a good position in local search results. On the contrary, when your website is not favorable to mobile phone users, it’ll have poor user experience resulting to high bounce rate. This will impact negatively on its position in search results.

Eliminates Duplicate Content

Web developers who create a separate mobile version of a website usually copy the original content from the main website to the mobile version. This generally leads to duplicated content and reduces the mobile site’s credibility in search engines. However, a mobile site that is responsively designed enables the website owner to create unique content and eliminate the challenges of the duplicate content.

Reduces Investment on SEO

Responsive web design will have a single URL for mobile phones, tablets and computers making it easier for search engines to crawl the URL’s content. All the features on the desktop version including Meta tags, search engine friendly content and internal link building structure will also be applicable to the mobile version. Again, link building efforts will be equally maintained for both versions with responsive design.

Saves Resources Spent On Mobile Development

Dynamically adjusting web design helps business owners save time and resources that would be otherwise channeled towards developing a separate mobile website. Selecting responsive design saves extra costs on mobile development support and maintenance.

Facilitates Conversion Rate

A website which is non-responsive is likely to have negative effects on your business as it’ll be unable to compete with other well-established websites. To keep your business growing, you should be able to reach more potential customers than your competitors. A dynamically adjusting design will ensure that you’ve a larger audience thus increasing your chances of conversion.

Based on the foregoing, the decision to have a dynamically adjusting website is entirely in your hands. What is important is that having a website that is optimized for mobile viewing is critical. It is important for easy accessibility to your mobile customers and how well they can find your website while searching for goods and services online.

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New Trends in Web Design

imagesWeb designing is one of the industries that have blossomed as it has grown rapidly over the past decade. This is primarily because of the fact that many people want to carve their space in the online world. Thus, a lot of individuals want to create websites for their businesses. The growing number of businessmen, entrepreneurs and business starters who are seeking the services of web designers serves as proof to this ongoing trend. There are many developments in this field that can work wonders for people looking forward to opportunities that will make their business productive and personal life prosperous as well.

In Australia, one of the latest trends introduced in web designing is the use of single paged websites. If you are planning to have a web designer create your own website, consider this idea and give it a try. This interface will help potential visitors of your site not to be bothered by a lot of windows being opened over their browser. They will have an easier time accessing your website, which is a great advantage on your part as business site owner.

Another trend in web design that is slowly becoming popular in Australia is the use of large photo backgrounds. This platform helps grab the attention of potential visitors towards your website. No matter how great your website is, if it is not able to get the attention of internet users when the time comes that it pops out in their searches, it will all be useless.

If you will seek the help of web designers, you should also see to it that you follow the lead of Australia in having websites that have minimal landing pages. You would not want people to be irritated because of too many landing pages before finally showing what they want.

Web designers in Australia have also taken the initiative to incorporate actions to fix the navigation bars of the websites they are creating. Again, this is done for the sake of giving comfortable browsing experience to your potential website visitors.

New web design modules also requires websites to be responsive to any mobile device as these things are now being used by people to browse the web every now and then. Therefore, if you are planning to have your website designed, you need to make sure that it is compatible with most, if not all mobile devices such as smart phones, tablets and many more.

These are just some of the current web design trends in Australia that one can follow in order to have a website that is capable of reaching out to the public and prove its worthiness as an advertising tool or for personal needs.

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